Hero Life is different by design.

Leveraging transformational technology, Hero Life is digitally underwritten, enrolled, and issued in minutes, so offering high levels of term life insurance is easier and more affordable than ever.

  • Coverage as high as 30x salary or $2 million in individual term life insurance
  • No medical exams – instant-issue coverage decisions within 60 seconds*
  • Supplements existing group life coverage or can be sold stand alone
  • Evergreen, anytime online application provided through a group-specific secure link
  • Conveniently direct billed to employees
  • Marketing and call center supported

Hero Life is a GIS Benefits exclusive for employer groups, associations, and other membership organizations of any size. Take a look at the video to learn more. Then, ask your GIS Benefits representative for details and a demo.

Term life is not guaranteed Issue and client must qualify for accelerated underwriting. Hero Life is underwritten through Assurity Life Insurance Company. Assurity is A- (Excellent). A.M. Best ratings for insurers’ financial strength range from A++ (Superior) to F (In liquidation). Hero Life is offered by Innovative Brokerage Network, DBA Traffk (Home Office: Louisville, KY) and is a consumer insurance marketing company.


* No medical exams, bodily fluids, or Attending Physician’s Statement (APS) for those applicants who qualify. Issuance of the policy may depend on the answers to the health questions in the application.